Mailchimp vs Omnisend: Email Marketing Comparison (2025)
If you run an e-commerce business (especially on Shopify or WooCommerce):
Omnisend is the better choice. You get advanced automation, SMS marketing, and all e-commerce tools even on the free or entry-level plans, making it more cost-effective for growing online stores
If you need general email marketing, prioritize deliverability, or want the cheapest entry point:
Mailchimp offers better deliverability, a slightly lower starting price, and a broader set of integrations, which may suit non-e-commerce businesses or those just starting out.
Feature Comparison
| Feature | Omnisend | Mailchimp |
|---|---|---|
| Best for | E-commerce (Shopify, WooCommerce, etc.) | General marketing, publishers, e-commerce |
| Free Plan | Yes, with generous features | Yes, more limited features |
| Ease of Use | 4.5/5 | 4/5 |
| Email Templates | 336, regularly updated | ~130+ (8 on free plan) |
| Marketing Automation | Advanced (multi-step, e-commerce focused) | Advanced, but multi-step in higher plans |
| SMS Marketing | Included in all plans (pay per SMS) | Paid add-on only |
| Deliverability | 78.5% | 92–92.6% |
| Integrations | 178 (Shopify, WooCommerce, etc.) | 335 (broader, more general) |
| Customer Support | 24/7 email & chat on all plans | 24/7 chat (paid only), phone (business hrs) |
| AI Features | AI copy, subject lines | AI content (beta), automations (beta) |
| Gamification | Yes (scratch cards, gift boxes) | No |
Pricing (as of 2025)
| Contacts | Omnisend (monthly) | Mailchimp (monthly) |
|---|---|---|
| Free Plan | 500 emails/month (all features) | 1,000 emails/month (limited) |
| 500 contacts | $16 (6,000 emails) | $13 (5,000 emails) |
| 5,000 contacts | $81 | $75 |
| SMS Credits | Pay as you go (included in plans) | $20/month add-on |
Omnisend: All plans (even free) include e-commerce automation, SMS, and most features. SMS is pay-per-use.
Mailchimp: SMS and advanced automations require higher-tier plans or add-ons. Free plan is more restrictive.
Pros & Cons
Omnisend
Pros:
- Strong e-commerce focus (Shopify, WooCommerce integration)
- Advanced automation and segmentation on all plans
- SMS marketing included (pay per use)
- More email templates and gamification tools
- All features accessible on free plan
