The techniques of marketing are very important

You need to do the following:

• Identify your target market. This step is critical in order not to waste advertising funds. Your primary target market include livestock farmers and livestock feeds suppliers and sellers


• Segment your market. This ensures that your marketing drive is systematic and cost effective. Details of how to segment your market can be found in our manual on “How To Market Your Product Effectively”, You can download this eBook from our website www.cash4naija.com via the download menu link.


• Prospecting. This is the process of identifying and meeting the clients within your target market segment. The rule of marketing is that in a properly segmented market, the more prospects you meet the higher your chances of making sales.


• Present to your target market. You must make a convincing presentation. You must emphasize the benefits rather than the features of your products. The details of how to present your product is subject of another article, watch out for the full article on our website www.cash4naija.com via our “marketing” menu link.


• Follow up. This aspect is where many entrepreneurs get it wrong. Once you have identified and presented to your prospective clients, you need to follow up especially if your product is relatively unknown. Research has shown that most clients are unlikely to buy on first contact. In fact you may have to do a presentation up to 7 times to make your sale!


• Sell. This is the climax of the marketing process. If you do everything and you don’t make a sale, then your business is in serious jeopardy. Note that you must ALWAYS make the move to close the sale. Always ask your prospect to buy NOW. Please note that Marketing is not the same thing as selling, Marketing creates a platform for Selling to take place effectively. Selling is part of marketing but marketing is much more than just selling. The difference is well discussed in our eBook “How To Market Your Products Effectively”.


• Keep your Clients for life. This will guarantee the long term success of your business. It is a sum total of all that you do to maintain a RELATIONSHIP with your clients to such an extent that you are their friends more than  a supplier. Remember, nobody passes over a friend to buy a product from a stranger when their friend has the same product in stock and at a reasonable price.