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The internet is a great place to sell your knowledge. There are many people who will pay almost anything to get information they’re desperately looking for. If you have the knowledge that they want, you could earn a substantial income. Informational products come in many forms. It could be one of the following: These are popular informational products that are well sought after by internet users all over. If you have something to say, this could be the business for you. What skills are helpful? You should have knowledge of the topic that you’re going to present to your consumers. It won’t be necessary to have a doctorate degree or of any kind to do this, but having a good amount of knowledge in the field would be helpful. The ability to market your materials will also be helpful. The more people you reach with your products, the more people who may want to buy from you. What Tools will be needed? The tools you need will depend on what you plan to provide. E-Books and Guides could be written on word processing software and then converted to a PDF document, which is the most popular type of document people want. To get sophisticated PDF writer software with full features that does not expire please email info@cash4naija.com . Autoresponder programs will be needed for creating successful e-courses. These are programs that enable you send email to your prospects at pre determined times, days weeks or even months after you wrote them. You can get one at www.getresponse.com. Podcasts would need audio recording and editing software. These are not very popular in Nigeria because of our relatively slow internet access. I would advise you to ignore this for now. The alternative to podcast is to prepare audio/video tutorials that you sell offline. I have used this powerful technique with great success in my business line. This sells very well in Nigeria because Nigerians lack the reading culture. Nigerians are more inclined to watching and listening than reading! This is why I make most of my ebooks short and concise – usually less than 30 pages. Compare this with foreign ebooks that are usually over 100 pages. Tutorials could be done a couple of different ways. You could use a power point presentation to present you material or you could use video tutorial software. Video tutorials are great for showing users how to use a specific program step by step. Websites and blogs will be necessary to promote your informational products from as well. You can easily set up a blog by yourself; you don’t need any special skills. You can get a free blog at www.blogger.com . There are several other free blog servers that you can use. It is however a good idea to use your own domain name and blog. Most webhosting servers have blogs as part of the package. The most common such blog is wordpress. If you would rather not fool around with setting up your blog, you can get a webdesigner to help you out with that at fee. To get you started we can set up a blog for you , please email info@cash4naija.com . You can get your domain registered and hosted with a blog set up at www.univalbiz.com or email them at info@univalbiz.com . How to get started You will need to decide on a topic for your product. What do you have the most knowledge about that you could provide your potential consumers? When you know what you want to provide, then research that topic to see if you can find a new and unique angle to present it in. Since there are lots of E-Books, tutorials etc. on the internet for sale, you will need to find something new to give to your customers. They won’t be as willing to hand over their money if they don’t think you have something new to give them. Write out or record your informational product and then edit them to your satisfaction. Once you have it the way you want it, then you can start selling it. Create a blog or website to sell it from and make sure the site’s web copy content grabs internet user’s attention so they can purchase what you’re offering. Hire a copywriter if you can afford one to write the copy to promote those materials. (Copywriters are the experts who write compelling headlines, just like what happens to newspapers! A good headline sells one paper faster than another even though they both have the same information), they can write content in a way that makes your product so desirable that anyone would want to purchase it. Many info marketers fail on this point. I have seen many good info products gathering dust instead of cash just because of a badly written headline! If you have a product and you really want to make money, you need to be good at copy writing. It takes some techniques, use of some key words and experience for you to have a cash-pulling copy ad. There are several excellent ebooks and resources online that can teach you to become a good copy ad writer. If you are in a rush to start or not up to more reading simply email info@cash4naija.com we shall be glad to write a sizzling hot, jaw dropping, eye popping, cash sucking copy ad for you. Creating informational products won’t cost you much, but you can sell them for a nice profit. This is an excellent way to earn income online and offline while maintaining a flexible schedule which allows you to spend more time with your family. The following are important things you need to know in the information marketing business and we shall be addressing them in our subsequent posts: |
